Shopping Directory

Husker Headquarters

1120 P Street (Get directions)
Lincoln, NE 68508
Phone: (402) 438-8800
Hours: Monday - Friday: 9:00 am - 8:00 pm; Saturday: 9:00 am - 6:00 pm; Sunday: 11:00 am - 5:00 pm


Specialty Collegiate Apparel & Gifts 

Gold Smith Jewelers

5500 Old Cheney Rd (Get directions)
Lincoln, NE 68516
Hours: Tuesday - Friday: 9:00 am - 6:00 pm; Saturday: 9:00 am - 4:00 pm; Sunday & Monday:CLOSED

Doug and Mary Brobst have owned and operated Gold Smith Jewelers since 1983. We specialize in high quality jewelry with fine diamonds and genuine gemstones for every budget. We have a full repair shop on the premises and can repair, redesign and remake your jewelry. By being experts in our field, we also repair eyeglass frames and even antique toys.  We offer clock and watch repair and usually replace watch batteries while you wait. We are Lincoln’s true ‘hidden gemstone’ in Old Cheney Center!

Dietze Music House

5555 S 48th Street (Get directions)
Lincoln, NE 68516
Phone: (402) 434-7454
Hours: Monday - Friday: 10:00 am - 8:00 pm; Saturday: 10:00 am - 6:00 pm; Sunday: 12:00 pm - 5:00 pm

Founded in 1927 in downtown Lincoln by its patriarch, August Dietze, a local string bass player, the company charter has always had its roots firmly planted in serving the musician. Long term support of local schools and the professional community has been the cornerstone of the success of this company. While our policy of service after the sale is not unique in the retail industry, it is a hallmark of our reputation, as well as a fundamental mechanism in the long term health of the business. We apply a “Golden Rule” approach to all customer relationships. We treat them as honestly, competently, and as thoroughly as we would expect to be treated ourselves.
Over the years, Dietze has sold televisions, stereos, record players, accordions, and many other music related items. We are a full line music store, sought regionally for its large variety of printed music, band instruments, pianos & electronic keyboards, drums, guitars, and P.A. In addition, we offer full repair service for band & orchestral instruments, percussion, guitars, and many electronic instruments. Positioning ourselves as a catalyst for music education, Dietze has a long history of offering private instruction for winds & brass, percussion, guitar and keyboards. We consistently boast a high concentration of employees with music education degrees.

Cliff's Smoke Shop

140 N. 12th St. (Get directions)
Lincoln, NE 68508
Phone: (402) 476-0119
Hours: Monday - Thursday: 8:00 am - 5:30 pm; Friday: 8:00 am - 6:00 pm; Saturday: 9:00 am - 1:00 pm

Looking for the finest selection of cigars, pipes, pipe tobacco, and smoking accessories?
Cliff's Smoke Shop has been serving you for over 60 years, with the best selections.
Committed to serving your smoking pleasure, Cliff's staff will help you select from the wide variety of cigars, pipes, and more.
So enjoy a great smoke!

Underground Printing

1601 Q St. (Get directions)
Lincoln, NE 68508
Hours: Mon-Fri: 9am to 5pm.

Underground Printing is a national custom printed apparel provider, offering screenprinting and embroidery on a wide variety of apparel and promotional products.

Founded in 2001, Underground offers high quality products, great prices, and unmatched service to customers large and small, from national retailers and Fortune 500 companies to local businesses and college student groups.

Underground provides you with high quality screenprinted and embroidered products customized with your designs. We began with t-shirts (which continue to be our specialty), but they are only the beginning of what we offer for custom decoration. Hoodies, polos, pens, hats, frisbees, magnets, jerseys, sweats, and more - we do it all at Underground Printing.

We have Underground Printing stores throughout the nation in the heart of the communities we serve, and that list of communities is growing rapidly. At Underground Printing, it's our goal to make your order process as convenient and hands-on as possible. If it's convenient, stop by one of our stores to place your order, or you can always give us a call or order online. Think we would be a good fit in your area? Let us know!