2140 Winthrop Rd (Get directions)
Lincoln, NE 68502
(402) 261-5397

Photo Gallery

Hours: Tuesday - Friday: 11:00 am – 7:00 pm; Saturday 10:00 am – 6:00 pm; Sunday 1:00 pm – 5:00 pm   Locally-owned. BeYourself primary mission is to promote self-esteem. We feel that women of all sizes should be celebrated and love their bodies. We aren’t numbers or letters. We are women, all of us as unique as a snowflake. At our stores, you will only find color-dots on our tags. We found when you eliminate traditional sizes, you are free to focus more on how you feel in what you’re wearing. We have real women try on every single garment to analyze and ensure a proper fit. So, when you find what color dot you are, it will remain consistent within every piece in our store.