Do More Good highlights global thought leaders who inform, challenge and inspire businesses, organizations and communities to pursue a greater purpose. This hands-on conference is designed to show you the power of purpose and help you find your organization’s “why” and teach you how to leverage it into a more impactful and meaningful bottom line. “R-O-I of Why” is a simple concept centered around discovering the return on your organization’s purpose. After all, making a profit is good, but making a profit with a purpose is great. Putting purpose behind profit can help attract top talent, create growth and lead to new profits and revenue streams previously unavailable. This life-changing and empowering two-day conference is in the heart of America in Lincoln, NE. Two days. One unforgettable conference. All this goodness can only come from the industry’s foremost leading conference on purpose—Do More Good. Attend Do More Good—the R-O-I of Why Conference—to discover and activate your organization’s purpose.