Media Center

May 24th Deadline For Community to Support Natl Youth Rodeo's First Ride into Lincoln After Decade in Wyoming


May 11, 2021

Media Contacts:

Amy Dickerson, Managing Director

402-441-1810 |


Lincoln, NE— Lincoln, Lancaster County and Nebraska organizations are invited to contact the Lancaster Event Center Fairgrounds (LEC) by May 24th to help Lincoln, Nebraska complete its goal to meet support the National High School Finals Rodeo (NHSFR) has received from towns one-tenth the size of Lincoln in Wyoming over the last decade.

The pandemic shortened the window of selling local advertising sponsorships to be featured in the rodeo arenas for the 13 rodeos over 7 days July 18-24, 2021. The local sponsorships are shared with the National High School Rodeo Association (NHSRA) to make it possible for the youth to compete and to support the association’s annual $2 million in scholarships awarded to youth from almost every state and province in the USA and Canada, plus Mexico, Australia and New Zealand.

“We’re calling on our ‘Husker Spirit’ to help Lincoln, Nebraska not only meet but surpass what the communities of 30,000 in Wyoming have done to support the NHSRA on its first visit back to Nebraska in decades,” said Amy Dickerson, Managing Director of the fairgrounds. Click here to flip through the sponsor pack to see how we can beat Wyoming.

This “olympics” of high school rodeo puts great value on encouraging their 12,000 youth members to take the discipline learned in the rodeo arena into all forms of higher education, even if they are not among the minority able to rodeo in college or go pro.

NHSFR Lincoln is anticipating a much closer to “normal” experience for this July’s largely “outdoor air” event as it works with the rodeo association and health department on final health guidelines for this 10-day event. Eleven of the 13 rodeo events e.g. bull riding, team roping will be conducted in arenas outside with two of the 13 events (cutting, reined cow horse) in open air indoor arenas.

In addition to exciting rodeo action all week, the region’s largest Western-themed trade show-the NHSFR Lincoln Rodeo & Horse Expo will be free and open to the public in two large air-conditioned buildings over 7 days.

And to fully deliver on its “Watch, Shop, Eat” promise, NHSFR Lincoln will offer wide varieties of cuisine from 20 national & local food vendors & indoor cafes. More event details in attached “Event At-A-Glance.”

Economic Impact

Past economic impact studies show the NHSFR will bring millions of dollars of economic impact to Lincoln and Lancaster County as 30,000 visitors attend over 10 days, most coming from outside of Nebraska. The rest of the state of Nebraska will also benefit as families and fans drive to and from Lincoln.

“Extrapolating from the recent NHSRA economic study for the Des Moines Junior High School Finals Rodeo, this impact should be $16 million per year for the Lincoln area alone which is equal to the impact of four more football Saturdays,” said Dr. Eric Thompson, UNL professor of economics and director of the Bureau of Business Research (see for full copy of recently released report).

How Can You Get Involved?

  1. Be A Sponsor/Advertiser: Help Lincoln/Lancaster County compete with previous co-host cities who have rallied to support NHSRA’s youth scholarships. Deadline is May 24th—see attached sponsor pack.
  2. Donate Meals: Local restaurants are needed to feed volunteers, staff & VIPs working hard on grounds.
  3. Send Locals To The Rodeo: Cover the cost of tickets for local youth, seniors and special needs groups.
  4. Send Volunteers: 700+ spots are needed to welcome visitors all week long. Easy to get involved today at
  5. Be a Vendor: visitors will be looking for merchandise, food and services unique to Lincoln.
  6. Be a part of Welcome to Lincoln Day in the Railyard on July 17: have your own special offer and welcome signs inviting contestants and families to visit you over the 10 days they are in town.
  7. Invite others to hold the date to join you to watch, shop, eat and make plans to have fun at the event of the summer!

To get involved, visit for more info and contact Hoyt Kraeger at 402-441-1824 or


The Lancaster Event Center (LEC) Fairgrounds is located on the east side of Lincoln, Nebraska and known as the Midwest’s premier multi-use facility and home of the Lancaster County Super Fair with over 300 other events annually, contributing over $50M in economic impact to the area. Key features of LEC Fairgrounds include 400,000 square feet (9.2 acres) across five inter-connected buildings, full catering and food/beverage service, multiple advertising/naming sponsorship opportunities, 320-site year-round campground with water/electric hookups, new National Event Campground which is 10th largest in the USA giving the fairgrounds just under 1300 total sites, a new 3,300-person covered grandstand with 400x600’ outdoor multi-use arena, ample outdoor livestock pens & horse stalls all set on 160-acre grassy fairgrounds with ample, convenient parking adjacent to natural and retail amenities. LEC Fairgrounds is located minutes from I-80 Waverly exit and other major highways while being just 15 minutes from downtown Lincoln attractions. Opened in 2001 by the Lancaster County Agricultural Society, the LEC Fairgrounds operates as a public, independent county-level political subdivision and 501(c)(3) non-profit. The Agricultural Society is celebrating 150 years for its county fair in 2021 (postponed from 2020 due to the pandemic) in its mission under Nebraska State Law to be a key contributor to Lancaster County’s youth, culture and economy. The LEC Fairgrounds team is proud to offer a professional, friendly and fun experience for an estimated 600,000 local, regional and national visitors in 2021 with the arrival of the first NHSFR in July 2021 while striving to engage the community in the unique agricultural heritage of Lancaster County for years to come. For additional information, visit or contact the media contact above.