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PWBA Tour Returning To Lincoln

ARLINGTON, Texas – Pepsi will be the official soft drink of the Professional Women’s Bowling Association (PWBA) Tour and the title sponsor of the PWBA Tour stop in Lincoln, Nebraska, in 2017.

The Pepsi PWBA Lincoln Open will be the sixth stop of the 2017 PWBA Tour season and will take place June 8-10 at Sun Valley Lanes, the third consecutive year the center will play host to a PWBA Tour stop.

Shannon O’Keefe of O’Fallon, Illinois, won her third career PWBA title at the 2016 Pepsi PWBA Lincoln Open.

“Pepsi is the official soft drink of bowling and a valued partner of the Bowling Proprietors’ Association of America,” BPAA President Nancy Schenk said. “We’re excited to team with the PWBA and look forward to another exciting season on the PWBA Tour in 2017.”

Pepsi once again will be featured as a tour sponsor during PWBA Tour telecasts on CBS Sports Network. The network will televise 13 of the 14 events, including live coverage of the four major events on the 2017 PWBA Tour.

“The PWBA is an opportunity for Pepsi to help support a growing pro women’s sport and enhance our connection with the bowling community,” Todd Elliot, Vice President, National Foodservice Sales/Pepsico said. “Pepsi has a longstanding relationship with the BPAA and its member centers, and looks forward to continuing its relationship with the PWBA.”

The 2017 PWBA Tour season starts April 27 with the PWBA Sonoma County Open at Double Decker Lanes in Rohnert Park, California. The 14-event tour will conclude with the PWBA Players Championship, scheduled for Aug. 31-Sept. 3.

“Continuing to have Pepsi as an official sponsor means so much to the PWBA Tour because the Pepsi brand is recognized worldwide,” said PWBA spokesperson Kelly Kulick. “Pepsi has been a tremendous partner of bowling and we look forward to continuing the relationship in 2017.”

Go to for the complete 2017 tour schedule and for news, player biographies and more.

About the PWBA
The Professional Women’s Bowling Association (PWBA) originally was formed in 1960. The PWBA Tour has events throughout the country, offering high-level competition and top prize money for women bowlers. The PWBA is supported by the Bowling Proprietors' Association of America (BPAA) and the United States Bowling Congress (USBC).