Jeff Crilley, author of “Free Publicity” and a decorated TV news reporter, will share the secrets of getting good news stories without dropping a bundle at a special IABC Lincoln presentation. The event, which is open to the public, is set for 11:30 a.m. at NET on Wednesday, May 17. Jeff Crilley retired from the news business after 25 years to start an all-journalist PR firm. He uses his experience at CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show to show small business owners, non-profit agencies and PR pros how to market their message to the media, keep reporters coming back for more and how to time press releases, interviews and news conferences. Crilley also will address the challenges of negative news. Ryan Teller, executive director of integrated marketing communications at Union College says “Jeff Crilley has captured the most effective way for PR professionals—or really anyone—to gain media attention for their cause or organization. Jeff understands what makes reporters tick, and he reveals the secrets to getting their attention in simple steps anyone can use.” Reservations for the Crilley event can be made online at Lincoln.iabc.com. Cost (which includes lunch) is $25 for members and $30 for guests. Registration and networking begin at 11:30, with the presentation slated for noon. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth. The Lincoln chapter provides professional tools and resources to communicators, networking opportunities and recognition in the communications field.